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Title Marketing Management
Edition 7th edition
Call Number
ISBN/ISSN
Author(s) Mullins, John; Walker, Orville; Boyd, Jr., Harper
Subject(s)
Classification 2
Series Title 560P : 26CM
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 2010
Publishing Place USA
Collation
Abstract/Notes
Specific Detail Info A Strategic Decision-Making Approach
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